Rick’s Cafe – Negril, Jamaica

Rick’s Cafe in Negril, Jamaica is famous for its breathtaking views, exhilarating cliff diving, and some of the best sunsets in the world!

Rick’s Cafe is more than just a stop on your itinerary—it’s where you come to live a slice of Jamaican paradise.

Here, it’s all about the good vibes.

Whether you’re here to witness daredevils diving from the iconic cliffs, enjoy a cold drink as the sun dips below the horizon, or simply soak in the laid-back atmosphere, Rick’s Café offers an unforgettable experience.

Getting To Rick’s Cafe

Rick’s Café is located at: West End Road, Negril, Jamaica.


How to Get There:

  • Taxi: If you’re looking for a direct route, a taxi is your best bet. It’s convenient and the driver can drop you right at the entrance of Rick’s Cafe. Remember to agree on the fare before you set off!
  • Tour Buses: Many hotels and resorts offer tour buses that include Rick’s Café as a key stop.
  • Rental Car: Love the freedom to explore at your own pace? A rental car is perfect. Plus, parking is available at the location which makes this a convenient option.

Navigating Your Way:

  • From Seven Mile Beach, take the main road south towards Negril’s lighthouse. Rick’s Café is just a few minutes’ drive past the lighthouse, with signs pointing the way.
  • From Montego Bay, it’s about a 1.5-hour drive. Head west along the coast. Once in Negril, follow the signs to the West End.

A Few Tips:

  • Start Early: Beat the crowds and get a prime spot for sunset viewing by arriving in the afternoon.
  • Stay Hydrated: Jamaican sun is no joke! Bring water for the journey, especially if you’re driving or taking public transport.

Best Times to Visit

You’re in for a treat because there’s really no bad time to soak up its magic! However, timing can enhance your experience.

Peak Season:
From mid-December to mid-April, Jamaica is in full swing with visitors. It’s the peak season because of the fabulous weather—sunshine for days! Rick’s Cafe is buzzing with energy, and the vibe is contagious. Imagine sipping your drink while listening to live reggae, the air filled with laughter and music. But remember, it’s also when Rick’s is most crowded. If you love being part of a lively scene, this is your time.

Off-Peak:
If you’re someone who enjoys a more laid-back atmosphere, May to early December might be your sweet spot. The cafe is less crowded, which means more space for you to explore, relax, and enjoy the views. Plus, you might catch some great deals on travel and accommodation around Negril.

Sunset Times:
The sun typically sets around 5:30 PM, but the sunset times can vary so aim to arrive in the afternoon to ensure you catch a stunning view. Rick’s Cafe is renowned for having one of the best sunset views in the world.

Operating Hours:
Rick’s Café is usually open from around noon to late in the evening, giving you plenty of time to enjoy everything it has to offer.

Regardless of when you visit, aim to arrive in the afternoon. It gives you time to grab a good spot, enjoy a leisurely swim, or even dare to take a cliff dive before the sunset celebration begins.

A Little Tip: If you want to cliff jump or soak up the lively atmosphere at Rick’s Cafe, it’s best to go there between 2 PM and 4 PM.

Rick’s Cafe: At A Glance

Things to do at Rick’s Cafe

This isn’t just a place to sit back and relax (though you can certainly do plenty of that)—it’s a spot where adventure and relaxation blend seamlessly. Let’s dive into what makes Rick’s Cafe a must-do in Negril, Jamaica.

Cliff Jumping:
First up, the cliff jumping. Yes, it’s as exhilarating as it sounds! Brave souls jump from various heights into the crystal-clear waters below. Whether you’re watching with bated breath or daring to take the plunge yourself, it’s an unforgettable experience. The highest point? A heart-racing 35 feet above the sea. For those looking for a bit less adrenaline, there are lower points to jump from, making this thrilling activity accessible to many. There are 3 different levels are: 10ft (3m), 25ft (7.6m) and 35ft (10.6m).

Dance the Day Away:
Feet itching to move? Rick’s Café has you covered with its vibrant dance floor. As the sun begins to set, the beats turn up. The dance floor at Rick’s is where you can groove to the rhythms of Jamaica, from reggae to dancehall, under the open sky. It’s a celebration of life, music, and the joy of being in one of the most beautiful places on earth.

Sunset Views to Die For:
Speaking of beauty, let’s talk about the sunsets. Rick’s Café is famed for offering one of the most stunning sunset views in the world. Sunsets that look like they’ve been painted across the sky just for you! As the sun dips below the horizon, the sky explodes in colors you’ll want to capture in your heart forever. It’s the perfect backdrop for a romantic moment or a reflective one as you soak in the beauty of Negril.

Pool Access:
The pool area offers excellent views, so you won’t miss out on the breathtaking scenery that Rick’s Cafe is known for. It’s a great way to enjoy the vibe of the place, whether you’re in the mood for a swim or just want to lounge by the poolside and soak in the Jamaican sun.

Souvenirs to Remember:
Want to take a piece of the magic home? Check out the souvenir shop at Rick’s Café. From branded T-shirts and hats to unique Jamaican crafts, it’s the perfect spot to find a memento of your adventure or gifts for friends and family back home. Each item carries the spirit of Rick’s and Jamaica, making them more than just souvenirs; they’re keepsakes of a once-in-a-lifetime experience.

At Rick’s Café, every activity and feature adds a layer to the story of your Jamaican journey. It’s a place of beauty, thrill, and relaxation, where every visitor becomes part of the extended family. Whether you’re leaping from the cliffs, dancing to island beats, or watching one of nature’s finest shows at sunset, Rick’s Café promises moments that turn into cherished memories.

What to Expect at Rick’s Cafe

At Rick’s Cafe, and you’re stepping into a slice of Jamaican paradise, where the vibe is as warm as the sun kissing the horizon. Here’s a little taste of what awaits you:

Ambiance and Decor:

Rick’s Cafe is all about that authentic island feel—an open-air setting, and the kind of laid-back atmosphere that immediately tells you, “Yeah, you’re on vacation.” With the Caribbean Sea as its backdrop and the cliffs as its stage, this café is a masterclass in natural beauty, enhanced with a touch of rustic charm.

Seating Options:

  • Outdoor Bliss: Grab a seat on the cliffside for a front-row view of the daring cliff divers and the mesmerizing sunset. It’s the best spot to feel the breeze and soak in the views.
  • Indoor Comfort: Prefer the shade? The indoor seating area offers a cooler, covered space without sacrificing the vibe or the views. It’s perfect for when you want to enjoy your meal with a little more intimacy.
  • View Spots: Everywhere you turn, there’s a view to be had. But for those picture-perfect sunset moments, the best view spot at Rick’s Cafe in Negril is undoubtedly the cliff edge. It’s where the sky, sea, and sunset meet in a symphony of colors.

Music and Entertainment:
The heartbeat of Rick’s Café is its music and entertainment. From the moment you step in, the air is alive with the sounds of reggae, dancehall, or live performances that capture the essence of Jamaica.

Rick’s Cafe Menu

This place isn’t just about stunning views and thrilling dives; Grab a bite when you get there.

Signature Dishes:
Rick’s Café offers a variety of local and international dishes, including seafood, jerk chicken, Jamaican desserts and more.

Signature Drinks:
No visit to Rick’s is complete without sipping on their signature cocktails. The rum punch encapsulates the spirit of the island—sweet, strong, and irresistibly tropical.

First-Time Visitor Recommendations:
If it’s your first time, start with the classics. A plate of jerk chicken, and a rum punch to wash it down. This combo is like a warm Jamaican hug—it welcomes you to the island and leaves you wanting more.

Don’t hesitate to ask the staff for recommendations—they’re more than happy to guide you.

Click here to view the menu at Rick’s Cafe.

Remember, dining at Rick’s Café isn’t just about the food and drinks; it’s about the experience. The sound of waves crashing against the cliffs, the warmth of the setting sun, and the rhythm of Jamaican music create a backdrop that makes every bite and sip feel like a celebration.

Insider Tips

Ready to make the most out of your Rick’s Café adventure? Here are some insider tips to ensure your visit is as smooth.

Reservations and Seating:
Rick’s Café is a hot spot, especially around sunset. While it operates on a first-come, first-served basis, arriving early can snag you a prime spot to witness the jaw-dropping sunset. If you’re aiming for a particular area, like right by the cliff’s edge, showing up in the afternoon is your best bet. This way, you can settle in, enjoy a leisurely drink, and soak in the vibes before the main event.

Dress Code: Keep It Island Casual:
Rick’s Café vibe is laid-back and casual, mirroring the easy-going spirit of Jamaica. You’ll fit right in with shorts, t-shirts, sundresses, or any comfortable beachwear. Flip-flops are perfect for navigating the cliffside. Just remember, it’s all about relaxing and enjoying the moment, so wear what makes you feel good!

Payment Options:
Rick’s Café welcomes both cash and credit cards, making it easy to pay for your food, drinks, or souvenirs. It’s always handy to have some Jamaican dollars on you for smaller purchases or tips, but your plastic will work just fine for most transactions.

Average Pricing:
There is no entrance fee to get into Rick’s Cafe in Negril, Jamaica. You’re free to enjoy the views, music, and atmosphere without any cost. You’ll only need to pay for food, drinks, and any souvenirs you choose to buy. Drinks and meals are reasonably priced by tourist destination standards, but remember, you’re paying for the ambiance and the once-in-a-lifetime sunset too. A meal and drinks could range from moderate to slightly higher prices, but it’s all part of the experience at one of Negril’s most iconic spots.

What to bring to Rick’s Cafe?

Heading to Rick’s Café in Negril is all about ease and enjoying the moment, so feel free to go as you are! However, to enhance your experience, you might consider bringing a few items such as:

  1. Camera/Phone: You’ll want to capture the breathtaking views, exciting cliff jumps, and vibrant sunset. Make sure your camera or phone is fully charged.
  2. Swimwear: Whether you’re planning to cliff jump, swim in the pool, or simply want to dip your toes in the water, having your swimwear is a must.
  3. Towel: After enjoying the water, you’ll want something to dry off with, especially if you plan to hang around to catch the sunset or enjoy a meal.
  4. Footwear: Water shoes or flip-flops are great for keeping your feet comfortable. The area around the cliffs and in the water can be rocky. Wearing water shoes can protect your feet and provide better grip.
  5. Comfortable Clothing: Wear or bring comfortable clothes for after swimming or if you prefer not to swim. The vibe is casual, so light, breathable fabrics are perfect.
  6. Sun Protection: The Jamaican sun can be strong. Bring sunscreen, a hat, and sunglasses to protect yourself from sunburn.
  7. Cash/Credit Cards: For purchasing food, drinks, or souvenirs. While Rick’s Café might accept credit cards, having some cash on hand is always a good idea, especially for tips.
  8. Water Bottle: Stay hydrated! It’s important to drink plenty of water, especially if you’re out in the sun for several hours.
  9. A Light Jacket or Wrap: Depending on the time of year, evenings can get a bit cooler, especially if you’re wet from swimming.
  10. An Adventurous Spirit: Come ready to embrace the fun, the music, and the breathtaking beauty of Rick’s Café.

History of Rick’s Cafe

Founded in 1974, Rick’s Café was the brainchild of Richard Hershman. At the time, Negril was a sleepy fishing village without modern conveniences like electricity, telephones, or hot running water. The beautiful cliffside location was originally owned by a local doctor, the son of the first Governor General of independent Jamaica.

Rick’s Café was the first bar and restaurant of its kind on the West End Cliffs, giving people a different option from Negril’s famous seven-mile beach. From the start, it was known for its amazing sunset views from the cliffs.

Over the years, Rick’s Café has seen its fair share of changes, including rebuilding efforts after being hit by hurricanes, notably Hurricane Gilbert in 1988 and Ivan in 2004. Each time, it has risen anew, stronger and more popular, becoming an emblem of Jamaican resilience.

Rick’s Café has not only survived but thrived, evolving from a simple bar and restaurant to an iconic tourist destination. It’s a place where visitors from around the globe come to marvel at the daring dives from the cliffs, relax to the soulful strains of reggae music, and soak in the unforgettable sunsets that seem to set the ocean ablaze. The café has become a must-visit for anyone traveling to Jamaica, offering a taste of the island’s natural beauty, adventurous spirit, and cultural richness.

Frequently Asked Questions

Bellow you will find a list of common inquiries and answers about Rick’s Café in Negril, Jamaica.

These can be very helpful if you are planning your trip to Rick’s Cafe in Negril, Jamaica.

Consider bringing swimwear, a towel, sun protection (like sunscreen, a hat, and sunglasses), water shoes, a camera or smartphone, cash and credit cards, light clothing for the heat, a water bottle to stay hydrated, and maybe a light wrap or jacket for cooler evenings. Most importantly, bring an adventurous spirit!

A: Rick’s Café has a casual atmosphere, so there is no strict dress code. Comfortable, casual wear is perfectly acceptable. If you plan to swim or cliff jump, bring appropriate swimwear.

No, there is no entrance fee to get into Rick’s Café. You’re free to enjoy the views, music, and atmosphere without any cost. You’ll only need to pay for food, drinks, and any souvenirs you choose to buy.

A: The best time to visit is in the late afternoon, 2pm – 4pm – leading up to sunset. This allows you to experience the beautiful sunset views Rick’s Café is famous for. It can get quite crowded, so arriving early to secure a good spot is recommended.

Rick’s Café is a great visit year-round, but it depends on your preferences:

  • Peak Season (Mid-December to Mid-April): Ideal for those who enjoy vibrant crowds and lively scenes and more sunny days.
  • Off-Peak (May to Early December): Perfect for visitors seeking a more relaxed atmosphere with fewer crowds and potentially lower prices on air travel.

Yes, you can wear water shoes while cliff jumping at Rick’s Café. In fact, water shoes are recommended to protect your feet from the rocks and to provide better grip on wet surfaces.

Yes, you can cliff jump at Rick’s Café at your own risk. There are 3 levels to jump from, catering to both the daring and those a bit more cautious. There are 3 different levels are: 10ft (3m), 25ft (7.6m) and 35ft (10.6m)

The cliffs at Rick’s Café vary in height, offering different levels for jumping, with the highest point being about 35 feet (10.6 meters) above the water. There is also 25ft (7.6m) and 10ft (3m). Choose a height you’re comfortable with, and never feel pressured to jump from the highest point.

Rick’s Café does not typically offer lockers for personal items. Guests are advised to keep their belongings close and to bring only what is necessary. Consider a waterproof bag for items like phones and cameras if you plan to jump or swim.

A: Yes, Rick’s Café has a bar and restaurant where you can purchase food and drinks. The menu includes a variety of options, from local Jamaican dishes to international cuisine and tropical cocktails.

A: Rick’s Café is accessible by local taxi, tour bus or rental car. Many visitors opt for taxis or rental car for convenience, but if you’re interested in a guided experience or are traveling from far away, a tour bus might be a better option.

Yes, there is parking available at Rick’s Café for guests.

Rick’s Café does not typically accept reservations for tables for small groups (under 10). Seating is on a first-come, first-served basis, especially during peak times like sunset. Reservations are accepted for larger groups. If you are unable to make a reservation, just go and they will get you in as soon as they can.

Absolutely! With its breathtaking sunset views, live reggae music, and vibrant atmosphere, Rick’s Café can be a perfect spot for a romantic outing. The stunning backdrop and lively vibe provide a unique setting for couples.

Rick’s Café generally does not allow pets, mainly for safety reasons, because of the crowd.

Yes, children are allowed at Rick’s Café. However, due to the nature of the activities (like cliff jumping) and the environment (such as the bar and party atmosphere), it’s advisable to supervise children closely.

Is Rick’s Cafe Worth Visiting?

Absolutely, Rick’s Café in Negril, Jamaica, is worth visiting. This iconic spot is not just a bar and restaurant but a vibrant slice of Jamaican culture that offers a unique combination of natural beauty, thrilling adventure, and lively entertainment.

It’s clear why this spot isn’t just a destination but a must-live experience.

From the adrenaline-pumping cliff dives to the soul-stirring sunsets that paint the sky with every shade of fire, Rick’s Café offers more than just a place to grab a drink—it offers a piece of Jamaican paradise.

Final Thoughts

It’s clear why Rick’s Cafe isn’t just a destination but a must-live experience. From the adrenaline-pumping cliff dives to the soul-stirring sunsets that paint the sky with every shade of fire, Rick’s Café offers more than just a place to grab a drink—it offers a piece of Jamaican paradise.

If you are still asking:

Why Rick’s Café? Because where else can you dance under the stars, cheer on daring cliff divers, sip on a rum punch while watching one of the world’s most beautiful sunsets, and feel the warmth of Jamaican hospitality all in one place? It’s an experience that etches itself into your heart and leaves you yearning for more.

So, pack your bags, bring your spirit of adventure, and come ready to immerse yourself in the magic of Rick’s Café. Let the cliffs challenge you, the sunsets change you, and the rhythms move you.

One love. 🇯🇲